TOOLS.md - Local Notes

Skills define how tools work. This file is for your specifics — the stuff that's unique to your setup.

Email Rules

Business emails should always be sent from: jeff@theschellcompany.com
- Use this for Love, Jule outreach, client communications, business partnerships
- Personal Gmail (the.real.jeff.schell@gmail.com) is for personal/casual only
- jeff@schellip.com is Outlook — use for patent law business if needed

Business Email (Google Workspace)

- Account: jeff@theschellcompany.com
- Services: Gmail, Drive, Docs, Calendar
- Status: ✅ Active
- Monitoring: Cron job checks every 30 min, auto-replies as appropriate
- Rule: Always BCC the.real.jeff.schell@gmail.com on replies
- Lemwarm: Started Jan 25, 2026 — full outreach capacity ~Feb 15

Email Tone & Style

For blind outreach / cold emails:
- Conversational, not corporate
- No markdown formatting (no or bullet points in emails)
- Natural intro: "My name is Jeff Schell, I'm launching..."
- Be SPECIFIC — no vague phrases like "interesting overlap" or "synergy"
- Say exactly what we do and exactly why it matters to THEM
- Simple ask: "Would you be open to a quick call this week?"
- Sign off: "Best," or "Best regards," + name, company, contact
- Keep it human — like you're texting a professional contact
- Never salesy — direct and honest beats polished and vague

SendGrid (Backup)

- API Key: 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
- Status: Ready (backup for high-volume sends)
- From Address: jeff@theschellcompany.com

API Keys & Services

SendGrid (Email)

- API Key: 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
- Status: ✅ Ready
- Use for: Nova Launch outreach sequences

eBay (E-commerce/Arbitrage)

- App ID: JeffSche-MindMine-PRD-e08cfd9b0-499f4ed0
- Dev ID: 12b9f426-9f29-4aba-b24e-0efa61261605
- Cert ID: PRD-08cfd9b08281-597f-4736-93dc-d3cf
- Status: ✅ Credentials working (token auto-refreshes)
- Token expires: 2 hours (refresh via client credentials flow)
- Use for: Arbitrage price research, e-commerce listings, buy/sell automation
- APIs available: Browse (search), Finding (sold items), Trading (list/manage)

Gemini API (Google AI Studio)

- API Key: AIzaSyAS-QKNHLxIqMcp6hcHsn26POxtW2hY1YA
- Status: ✅ Active
- Enabled APIs: Gemini API, Gemini for Google Cloud, YouTube Data API v3
- Use for: Image generation (nano-banana-pro), text generation, future VEO video generation
- Future: YouTube Data API for MindMiner content generation, influencer/community discovery

Brave Search

- API Key: BSAnMN4ydqFytR99SYkHSTyFEff_NpS
- Status: ✅ Ready
- Plan: Free (2,000 requests/month, 1 req/sec)
- Monthly Budget: ~66 requests/day max to stay under limit
- Note: Monitor carefully — upgrade to Base ($3/1K) if we hit limits

- Status: 🚫 On hold (per Jeff's request)

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What Goes Here

Things like:
- Camera names and locations
- SSH hosts and aliases
- Preferred voices for TTS
- Speaker/room names
- Device nicknames
- Anything environment-specific

Examples

markdown
Cameras

- living-room → Main area, 180° wide angle
- front-door → Entrance, motion-triggered

SSH

- home-server → 192.168.1.100, user: admin

TTS

- Preferred voice: "Nova" (warm, slightly British)
- Default speaker: Kitchen HomePod

Why Separate?

Skills are shared. Your setup is yours. Keeping them apart means you can update skills without losing your notes, and share skills without leaking your infrastructure.

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Add whatever helps you do your job. This is your cheat sheet.