Nova Launch Partners — Overnight Lead Gen Build
Date: January 25, 2025 (Overnight Session)
Mission Accomplished ✅
Built a complete lead generation system for Nova Launch Partners.
Deliverables Created
#### 1. Expanded Target List (100 Companies)
- Location:
/nova-pipeline/research/colorado-target-companies-expanded.md- 100 total Colorado product companies
- Tier 1 (Hot): 45 companies
- Tier 2 (Warm): 55 companies
- Categories: Outdoor, Food & Beverage, Cannabis, Health, Pet, Electronics
#### 2. Interactive Dashboard
- Location:
/NovaLaunch/Dashboard/index.html- Professional dark theme with Nova Launch mint branding
- Filterable by tier, category, search
- All 100 companies displayed as clickable cards
- Stats overview by category
- Mobile responsive
#### 3. Personalized Outreach Pages (37 Companies)
- Location:
/NovaLaunch/Dashboard/leads/[company-slug].html- Each page includes:
- Company overview and market position
- Why Nova Launch is relevant (specific opportunities)
- Key decision maker targets
- 3-email sequence using Influencer tactics
- LinkedIn outreach message
- Call talking points
- Calendar link: https://cal.com/jeffschell/30min
Companies with Full Outreach Ready:
1. Osprey Packs
2. Big Agnes
3. Kelty
4. Crocs
5. Pearl iZUMi
6. Sierra Designs
7. NEMO Equipment
8. Icelantic Skis
9. Yeti Cycles
10. Topo Designs
11. Justin's
12. Noosa Yoghurt
13. Breckenridge Brewery
14. Bhakti Chai
15. Bobo's Oat Bars
16. Oskar Blues
17. New Belgium Brewing
18. Celestial Seasonings
19. Simple Mills
20. Charlotte's Web
21. Wana Brands
22. Keef Brands
23. Zynex Medical
24. Biodesix
25. Skratch Labs
26. RUFFWEAR
27. Zuke's
28. Only Natural Pet
29. Sphero
30. AMP Robotics
31. Ibotta
32. + 6 additional tier 2 companies
Influencer Tactics Applied
- Personal Motivation: All emails focus on THEIR goals
- Social Proof: References similar companies, peer behavior
- Vital Behaviors: One clear next step (calendar link)
- Vicarious Experience: Stories of similar companies' outcomes
- Frictionless Yes: Direct calendar link in every email
Files Created
/NovaLaunch/Dashboard/
├── index.html (dashboard)
├── css/style.css (branding)
├── js/companies.js (100 companies data)
├── leads/ (37 detail pages)
└── README.md (documentation)
/nova-pipeline/research/
└── colorado-target-companies-expanded.md
How to Use
bash
open /Users/jeffschell/clawd/NovaLaunch/Dashboard/index.html
---
Completed overnight while Jeff slept
Ready for review and execution